Employers need to play a significant role in combating the increasingly severe maternal health crisis in the U.S. Organizations across the country are recognizing that the traditional healthcare system is leaving birthing parents and their families behind, and they are taking steps to ensure their employees have the resources they need when starting and raising their families.
When expanding their digital family benefits ecosystem, leading companies are turning to Maven to offer end-to-end whole-person care to employees and their families. As the complete digital health solution for starting and raising families, Maven is uniquely positioned to drive outcomes and impact, improving the lives of working parents and lowering costs for employers. Here are stories from seven companies who use Maven to support their employees and their families.
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Snowflake, the Data Cloud company, has always had family as its heart. However, the company realized that employees who are starting or raising families needed more support due to the deep structural inequities present in the healthcare system. Snowflake recognized the need to round out their benefits package with support and education for expecting, new, and current working parents.
Snowflake chose to partner with Maven for its robust provider network, unparalleled user experience and engagement, and its simple three-step integration process. Maven’s digital family health platform helps run a throughline between other solutions in Snowflake’s benefits ecosystem, serving as a one-stop-shop for employees to get advice, answers, and support when they need it most. Since launching Maven, Snowflake has seen:
- 28,000+ touchpoints
- 6.72 Avg. Interactions with Care Advocate
- 4.95/5 Avg. Satisfaction Score
“Maven’s global availability helps ensure that everyone has access to support, resources, and guidance, no matter where they are or what path they’re on,” says Jessica Sutton, Benefits Program Manager at Snowflake. “Now that we’re reopening offices and work travel is picking back up, having access to a global network of support, in addition to things like breast milk shipping, is incredibly important—and appreciated—by our employees.”
Interactive entertainment leader Zynga knew that their employees needed more support through the family-building journey, despite generous parental leave policies already in place. “I asked employees, 'What’s missing for you in our existing benefits program?’,” says Bryan Aycock, Director of Benefits at Zynga. “Over a dozen of them mentioned how they were dealing with fertility issues or family planning issues and having claims denied.” Aycock also realized that r single female employees and LGBTQIA+ employees could not meet the requirement of an infertility diagnosis to qualify for fertility treatment reimbursement and needed help navigating the family-building process.
Zynga’s HR team identified Maven as the right solution for their needs, as it provided comprehensive support for the entire family journey, gave employees 24/7 accessibility, and supported employees’ unique journeys to and through parenthood. After implementing Maven, Zynga’s maternal and infant health outcomes improved significantly while pregnancies increased by 83%. From 2019 to 2020, Zynga:
- Reduced their C-section rate from 27.8% to 18.2%.
- Reduced the average NICU length of stay from 10 to 4 days.
“The Maven program for us has been a win, win, win,” emphasizes Aycock. “We've seen lower costs and better health outcomes for employees and their families, so that they feel more healthy and productive. Based on the feedback we get, it's been a great experience for our employees.”
A life sciences company recognized the need to expand and improve their benefits offerings for parents and parents-to-be. With over 80,000 associates, the company had diverse family-building and maternity needs.. This required a benefits solution that would provide personalized and comprehensive support for all paths to and through parenthood. High medical costs were also a concern, and the organization needed a partner that would help manage costs incurred by both associates and the company.
The life sciences company chose Maven as their maternity benefits partner in 2020 and has since expanded to offer support for fertility, adoption, surrogacy, return-to-work, and breast milk shipping. With Maven, associates accessed specialized care throughout their family journeys, driving improved health outcomes and lowering healthcare costs. Since launching Maven, the company has seen:
- 40% lower NICU admission rates among Maven members vs. non-Maven members
- 33% lower emergency department visit rates among Maven members vs. non-Maven members
- 1.9 days shorter NICU stay among Maven members vs. non-Maven members
“Maven provides essential support to our associates as they navigate the joyful and vulnerable moments that accompany starting and raising a family,” says a benefits manager at the company. “We regularly hear feedback on how Maven’s 24/7 care model allows our associates to navigate family building and new parenthood with confidence, keeping them feeling engaged and supported.”
A cutting-edge tech company with a predominately millennial workforce, Snap Inc. needed a family benefits solution that offered comprehensive, patient-first support on a modern platform. More than just a “package,” Snap Inc. was looking for a unified family benefits solution that highlighted their supportive culture, took the time to understand their unique challenges and population, and customized their offerings to match. Maven was a natural fit.
Maven helps Snap Inc. reinforce their family-friendly values and truly support working parents. Employees actively engage with Maven, utilizing the full platform and accessing all the digital health programs, including pregnancy, surrogacy, adoption, fertility, egg freezing, and partner tracks, as well as participating in webinars and monthly promotions. Since implementing Maven, Snap Inc. has seen:
- 95% eligible employee enrollment
- 100+ in-app touch points per member
- 7+ provider interactions per member
- 200% over target enrollment rate
“[Maven] is an exceptional benefit—so happy to see Snap Inc. doing this,” says one Snap Inc. employee. “Women’s health is so underfunded and under-supported out in the world and I love that my company is providing me financial assistance and other resources to achieve my ultimate goal of becoming a mom.”
Caring for families has always been core to Bumble’s mission. In light of the evolving reproductive health care landscape, the team knew the company needed a partner to help navigate a new normal for employees who needed access to medical care. The team especially wanted to provide a sense of consistency and stability for its employees as so much was changing in Texas, where the company is headquartered, and nationwide.
In anticipation of the Dobbs v. Jackson Women’s Health Supreme Court decision, Bumble reached out to Maven for benefit design options. Bumble expanded its Maven Wallet coverage to include IVF/IUI, egg freezing, adoption, and maternity-related costs, so their employees could access and receive financial coverage to access their reproductive health care needs. Adding these solutions to their existing suite of Maven services empowers Bumble’s employees to seek care, guidance, and support for the entire family journey, no matter where they are in that journey.
Since implementing Maven, Bumble has seen:
- 504 average interactions per member
- 4.99/5 average appointment rating
- 64% of members are first-time parents
“Our employees love Maven, so giving them yet another reason to use it was a no-brainer,” says Jes Schneider, Senior Manager of Global Compliance and Payroll at Bumble. “We already saw that many of our employees using Maven for fertility or maternity were also using Maven, so it just made sense to expand into the Wallet function.”
Digital media company BuzzFeed has built its brand on understanding what millennials want. Many of BuzzFeed’s employees are millennials themselves—between 23 and 38 years old, and beginning to plan for or start their families. As more employees considered becoming parents, they asked BuzzFeed’s HR team for best-in-class family benefits. To answer this call, BuzzFeed onboarded Maven because it offered global parity for their 17 international offices, a mobile app for easy access, inclusive support, and convenient, high-quality care.
In just one year, Maven has become a critical resource for BuzzFeeders on any path to and through parenthood, providing high-touch care and specialized support for pregnancy, partners, adoption, surrogacy, loss and miscarriage, and return-to-work. BuzzFeed’s HR team has received glowing reviews from employees who highlight the value of Maven’s provider network—the largest of its kind in women’s and family health—and the importance of unlimited, on-demand access to critical types of holistic care providers directly on Maven. “The support I received from Maven has been life-changing,” says one BuzzFeed employee. Some highlights from the partnership include:
- 600+ BuzzFeed employees are highly engaged with Maven
- 1 in 3 interactions BuzzFeeders have with Maven happen between 6 PM and 8 AM, outside of standard doctor’s office hours
- Since implementing Maven, BuzzFeed’s return-to-work rate is 94%, compared to the national average of 57%
“We’re entering into this murky world of parenting which is filled with so many questions,” explains Hannah Wilkowski, Global Benefits Manager at BuzzFeed. “We saw this as an opportunity to be frontrunners when it comes to supporting new parents in the workplace. Having a resource like Maven with benefits available to all individuals no matter where they are in their journey—that’s really important to us.”
SoFi, which offers products designed to help people “reach financial independence to realize their ambitions,” recognized the need to expand their benefits for parents and families, especially for those struggling with fertility issues. “We already knew that fertility was impacting more of our employees than we realized, but our employees made it clear we needed to do more to support them,” says Debbie Westover, Senior Benefits Manager at SoFi. “There are so many emotional challenges that are involved in fertility treatments, so it wasn’t just a matter of adding fertility coverage through our medical benefit plan. Employees really need to know that they are not alone and there is support available.”
SoFi chose Maven because of the whole-person approach it offered, as well as its easy integrations with their other medical benefits. They also wanted a partner who could provide the high-tech experience their employees are accustomed to with the ease of use of a mobile app. At the same time, they loved that Maven’s app and providers offered personalization and emotional support that employees really needed. Since implementing Maven, SoFi has seen:
- 4,500 member-provider interactions
- 20+ specialities booked on Maven
- 61% of all pregnant SoFi employees enrolling in Maven in their first trimester
- Maven provider rating of 4.95/5 stars
- Enrollments across all Maven programs: pregnancy, fertility, egg freezing, partners, loss, adoption, surrogacy, and breast milk shipping
“I think Maven has made a very meaningful impactful, and is a comprehensive solution for employees, no matter where they are in their parenting journey,” says Westover. “Maven isn’t just about the technology and the ease of use, it’s also the warm touch that is so vital when it comes to providing meaningful benefits and helping us stand apart from other workplaces. Having a benefits partner in Maven that helps us show our employees that SoFi truly cares is so extremely valuable.”
To learn more about how your employees can benefit from Maven’s complete digital health solution for starting and raising families, contact us today.
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