Open Enrollment - Kickoff Email

Kickoff email

^{Open enrollment toolkit}^{❯ Kickoff Email
‍}
Description: This email should be sent 4 weeks prior to the start of open enrollment. Its primary purpose is to introduce the upcoming open enrollment period, provide a glimpse into the coverage options, and guide employees through the enrollment process.

Copy the template below:

Subject line option 1:

Open enrollment starts [DATE] — here's where to start.

Subject line option 2:

Your benefits window opens [DATE]. Here's what you need to know.

Body:

HTML/Formatted Version:

‍

[FIRST NAME],

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Yes, it's that time of year again — open enrollment — but we're making it easier than ever.

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You have [X days] to make your benefits selections for the coming year — and the choices you make now will affect your paycheck, your coverage, and your care for the next 12 months.

‍

Here's what you need to do before [END DATE]:

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Review your current coverage. Even if nothing's changed in your life, plan options and premiums may have. Give it 10 minutes.
Check what's new. We've added [BENEFIT NAMES] this year. It covers [brief description - add sub-bullets if more than one benefit] — and it's fully available to you starting [DATE].
Make your selections. Log in at [PORTAL LINK] and confirm your choices before [DEADLINE]. If you miss the window, you'll wait until next year's open enrollment unless you have a qualifying event.

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A hidden benefit gem: Last year, [X]% of employees who enrolled in [benefit] used it within their first six months [or insert quote or experience metric of your choice]. It's there when you need it — but only if you sign up.

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Questions? [CONTACT NAME/EMAIL] is your go-to. Or find us at [OFFICE HOURS / SLACK CHANNEL / BENEFITS FAIR DETAILS].

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[ADD YOUR SIGNATURE]

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TL;DR Version (3–5 sentences):

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It’s that time of year again: Open enrollment. You have until [DATE] to make your benefit selections for next year — after that, the window closes until [NEXT YEAR]. New this year: [BENEFIT NAME]. Log in at [PORTAL LINK] and lock in your coverage. Reply to this email or reach [CONTACT] with any questions.

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Plain-Text Version:

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Hi Team,

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It’s time to enroll in your benefits for next year! You have until [DATE] to make your benefits selections for [YEAR].

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Here's what to do:

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Log in at [PORTAL LINK]
Review your current plan and any new options
Confirm your selections before [DATE]

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New this year: [BENEFIT NAME] — [ONE SENTENCE DESCRIPTION].

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Questions? Contact [NAME] at [EMAIL / PHONE].

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[SIGNATURE]

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