Give Kroger associates and their families the support they deserve

From fertility to parenting and menopause, Maven gives Kroger associates 24/7 access to expert care and guidance—wherever they are, whenever they need it. It's family benefits made simple, affordable, and human.

Explore our solutions
Give Kroger associates and their families the support they deserve

Better care and better results for everyone

Your employees get

  • 24/7 access to virtual specialists and referrals to vetted clinics
  • Easy-to-use financial coverage and real-time balance tracking
  • Dynamic clinical programming with AI-driven personalization
  • A dedicated Care Advocate for benefits and care navigation

What Maven delivers for Kroger:

  • One intelligent platform for all life stages, replacing fragmented point solutions
  • Up to $5,000/member savings; outcomes backed by 15 peer-reviewed papers 
  • Higher retention and return-to-work rates, plus increased productivity
  • Optimized implementation and benefits admin with real-time analytics

Trusted by over 2,000 leading employers

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Global, end-to-end care through every stage of life

17%

of Maven members who are considering fertility treatment avoid treatment

PDF icon
Download the report to learn more →
WHY HR LEADERS CHOOSE MAVEN

“Maven has truly been a success story from day one. Our employees are so very appreciative of this program. I’ve had people call me and say, ‘I couldn’t have come back to work without the support through Maven and SoFi.’

Debbie Westover,

Director of Benefits, Sofi

WHY HR LEADERS CHOOSE MAVEN
See what clients say about Maven

How Maven delivers the results that matter to Kroger

If you're focused on benefits that truly drive better outcomes for your employees, explore our resources to understand how Maven aligns with Kroger's key priorities and see real-world examples.

Maven’s State of Women’s and Family Health Benefits 2025

Get benchmarking & expert insights to learn how to control costs and improve your employee experience.

Access now
Care matching in the family-building journey

Maven’s virtual care model delivers support and care tailored to every aspiring parent’s unique needs, circumstances and experience, helping reduce health disparities and improve outcomes.

Download whitepaper
Menopause 101 guide

Learn how menopause impacts your employees at work and at home, its hidden costs, and actionable ways to implement a comprehensive menopause program that fosters a more diverse workplace.

Download guide

Ready to learn more?

See how Maven delivers proven health and family benefits directly aligned with Kroger's goals.

Talk to a Maven expert

Give Kroger associates and their families the support they deserve

From fertility to parenting and menopause, Maven gives Kroger associates 24/7 access to expert care and guidance—wherever they are, whenever they need it. It's family benefits made simple, affordable, and human.

Calculate your ROIExplore our solutions
Give Kroger associates and their families the support they deserve

Trusted by over 2,000 leading employers

No items found.

What Maven delivers for employees:

  • 24/7 access to virtual specialists and referrals to vetted clinics
  • Easy-to-use financial coverage and real-time balance tracking
  • Dynamic clinical programming with AI-driven personalization
  • A dedicated Care Advocate for benefits and care navigation

What Maven delivers for Kroger:

  • One intelligent platform for all life stages, replacing fragmented point solutions
  • Up to $5,000/member savings; outcomes backed by 15 peer-reviewed papers 
  • Higher retention and return-to-work rates, plus increased productivity
  • Optimized implementation and benefits admin with real-time analytics

Global, end-to-end care through every stage of life

17%

of Maven members who are considering fertility treatment avoid treatment

PDF icon
Download the report to learn more →

Don’t just provide benefits. Provide Kroger employees real solutions in moments that matter.

Eliminate care gaps
Improve member health
Control costs
Build thriving organizations

Eliminate care gaps

Deliver comprehensive care through life’s pivotal moments to drive high engagement and more trust.

Improve member health

Give employees personalized, timely support from preconception to parenting and beyond - identifying and addressing risks early, supporting key life moments and delivering better outcomes.

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Control costs

Lower costs by improving care. Maven helps identify and address risks early, prevent costly treatments, and deliver better outcomes.

Build thriving organizations

Transform workplace culture with in-demand benefits that attract and retain talent, improve productivity, and increase return-to-work rates.

Global, end-to-end care through every stage of life

Global

Culturally-sensitive and locally-specific care through telehealth and content available anytime, anywhere.

24/7/365 video appointments, from any part of the world
Providers working in 30+ languages
Care Team training in local healthcare systems
Local career coaches supporting return-to-work
Compliance with GDPR regulations
woman listening music

Planning

Empowering employees as they consider starting a family improves outcomes and lowers costs down the road.

Holistic approach to preconception care
Support for mental health, nutrition, and career planning
On-demand birth control
Tips to help families prepare to conceive naturally
Introduction to different paths to parenthood
Egg freezing slider

Egg Freezing

Our clinically-managed egg freezing program supports members as they navigate the risks and tradeoffs.

Network of vetted egg freezing clinics with high patient satisfaction
Resources to understand how egg freezing works
On-demand support from fertility awareness educators and other specialists
Community of members who are on a similar journey
Maven Wallet, our employee-friendly reimbursement tool
couple in a meeting

Fertility

Our clinically-managed fertility program guides members through difficult choices while providing emotional support.

Network of vetted fertility clinics with high success rates
Negotiated discounts and priority scheduling
On-demand support from fertility awareness educators and other specialists
Community of members who are on a similar journey
Maven Wallet, our employee-friendly reimbursement tool
Adoption slider image

Adoption

Our adoption program supports families who are often left out of traditional family benefit packages, creating a more inclusive workplace.

Dedicated Care Advocate to navigate agency, financial, and legal options
Vetted agencies that are compliant, ethical, and inclusive
Resources to better understand the adoption process
On-demand adoption coaches and mental health providers
Maven Wallet, our employee-friendly reimbursement tool
Menopause slider image

Surrogacy

Our surrogacy program supports families who are often left out of traditional family benefit packages, creating a more inclusive workplace.

Dedicated Care Advocate to navigate agency, financial, and legal options
Network of vetted agencies that are ethical and inclusive, with A+ ratings
Resources to better understand how surrogacy works
On-demand surrogacy coaches and mental health providers
Maven Wallet, our employee-friendly reimbursement tool
doctor with kid and mom

Maternity

The most comprehensive maternity program on the market, with support for high-risk pregnancies, miscarriage, and return-to-work.

Access to practitioners from 30+ specialties
Interactive weekly action plans for each stage of pregnancy
Clinical programs for high-risk management
Coverage through baby’s first birthday
Support for both moms and dads

Breast Milk Shipping

We offer convenient breast milk shipping for domestic and international business travel, making returning to work easier on new mothers.

Kits for mailing, carrying on, or checking in breast milk
Easy ordering and reliable shipping
On-demand lactation consultants
Trip planning guides and recommendations
Managed by Maven’s in-house care team

Child Care Support

Working parents need all the support they can get, and we’re committed to helping them get the resources they need to manage work and home.

Education for new parents on child care options
Child care referrals to Maven’s partner ecosystem
Employer subsidies for child care services
Career coaching for work-life balance
Guidance to understand and navigate company benefits
pediatric with mom and kid

Parenting & Pediatrics

The first family health solution that integrates coaching for parents with specialized pediatric care, improving behavioral and clinical outcomes.

24/7 specialized pediatric care, for children ages 1-10
Interactive guidance for each stage of development
Daily tips to improve parenting skills
Providers from developmental psychologists to special ed advocates
Emotional support to ease the anxieties of parenting
Menopause slider image

Menopause

Maven fills gaps in menopause care by helping members identify symptoms early and providing unlimited access to specialists, vetted content, and mental health support.

24/7/365 virtual access to
menopause specialists
Dedicated mental
health support
Clinically-validated
menopause education
See how Maven supports through the entire journey
See how Maven supports this phase
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ABM: Fertility & Family Building

Fertility & Family Building

Maven guides members on the shortest, most affordable path to a healthy baby through high-quality fertility care and transparent coverage—no matter how they choose to build their families.

ABM: Maternity & Newborn Care

Maternity & Newborn Care

From pregnancy through postpartum and return to work, members receive personalized, 24/7 care from OB-GYNs, doulas, lactation consultants, career coaches, and more.

ABM: Parenting & Pediatrics

Parenting & Pediatrics

Maven makes being a working parent easier by providing 24/7 access to pediatric care, parenting experts, guided curriculums, special needs support, childcare resources, and more.

ABM: Menopause & Midlife Health

Menopause & Midlife Health

Maven helps members in midlife thrive personally and professionally by providing holistic menopause care through 24/7 access to specialists, prescriptions, communities, and more.

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WHY HR LEADERS CHOOSE MAVEN

“Maven has truly been a success story from day one. Our employees are so very appreciative of this program. I’ve had people call me and say, ‘I couldn’t have come back to work without the support through Maven and SoFi.’

Debbie Westover,

Director of Benefits, Sofi

WHY HR LEADERS CHOOSE MAVEN
See what clients say about Maven

How Maven delivers the results that matter to Kroger

If you're focused on benefits that truly drive better outcomes for your employees, explore our resources to understand how Maven aligns with Kroger's key priorities and see real-world examples.

Maven’s State of Women’s and Family Health Benefits 2025

Get benchmarking & expert insights to learn how to control costs and improve your employee experience.

Access now
Care matching in the family-building journey

Maven’s virtual care model delivers support and care tailored to every aspiring parent’s unique needs, circumstances and experience, helping reduce health disparities and improve outcomes.

Download whitepaper
Menopause 101 guide

Learn how menopause impacts your employees at work and at home, its hidden costs, and actionable ways to implement a comprehensive menopause program that fosters a more diverse workplace.

Download guide

Ready to learn more?

See how Maven delivers proven health and family benefits directly aligned with Kroger's goals.

Talk to a Maven expert
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