Maven’s State of Women’s and Family Health Benefits in the UK

How fertility, maternal health, and Gen Z are transforming benefits decisions

2024 Global report - Annual Maven Fertility Report

The old approach to benefits isn’t working anymore 

The world of work is going through seismic shifts, and it shows no signs of slowing down in 2024. Benefits-as-usual won’t be as effective moving forward, and HR teams are shifting their strategies to provide the support that cultivates a high-performing, engaged workforce. 

How are leading U.K.-based employers approaching women’s and family health benefits going into 2024? We surveyed HR leaders and full-time employees in the U.K. to understand the benefits employees need, and what changes employers are making to support them. 

2024 Global report - Annual Maven Fertility Report

Uncertain times call for proven outcomes

Amid the host of changes over the last few years, U.K.-based employers are designing their benefits to drive maximum impact. They aim to better meet the needs of employees while delivering clinical and financial returns on investment for the organization.


 of employees have left or considered leaving their job because another job offered better reproductive and family benefits.


of U.K.-based employers are shifting their approach by consolidating benefits, with many seeking out end-to-end family benefits vendors over point solutions.

Explore the findingsExplore the findings

“Employee wellbeing is one of our top priorities. Women’s and family health benefits empower our colleagues to focus on their families and themselves while enabling them to bring their whole selves to work.”

Jackie McNeil

Jackie McNeil

VP, U.S. Benefits
Deutsche Bank

Comprehensive solutions are rising to the top…

To build benefits better suited for a modern workforce, employers are looking for comprehensive support that covers employees’ full reproductive health journey. Nearly half of employers plan to expand their offerings to ensure employees can access quality women’s and family health support that supplements NHS care.


of employers plan to increase their family health benefit offerings in the next two to three years


of employees say that access to virtual healthcare makes it easier for them to work in person


of U.K.-based employers say reproductive and family benefits are important or very important for retaining employees

...Because U.K. employees expect comprehensive support

In 2024, leading companies will align their benefits strategy with changing employee expectations. By doing so, employers will build employee trust and loyalty, cultivating a high-performing, engaged workforce amidst changes.

U.K.-based employers’ top family benefits priorities in 2024:

Mental health support

Support for caring for elderly, disable, or ill family members

Fertility support for men and women

More paid parental leave than is legally required 

Childcare support