2026 State of Women’s and Family Health Benefits

What most benefits buyers get wrong—and what actually drives outcomes

A clearer way to evaluate women’s and family health benefits when cost, outcomes, and experience all matter.

How those assumptions
are costing you

For years, employers have been sold the same story: you can’t have low costs and great care. You can’t have technology and human expertise. You can’t scale globally and deliver personalized support. But those trade-offs are expensive. Leading employers aren’t choosing anymore—they’re rethinking how care is delivered and seeing meaningfully better results.

MYTH #01

"All women’s and family health benefits are the same, so the cheapest will do."

Reality: Sticker price is a poor proxy for total cost. Without clinical management and utilization oversight, the "cheapest" benefits drive higher downstream spending through unnecessary treatments, preventable complications, and unmanaged claims.

Employers save an average of $9,600 per birth with Maven.

MYTH #02

"I have to choose  between technology and care."

Reality: The highest-performing models don’t replace clinicians with technology—they use it to amplify better care. Maven scales clinical care in ways traditional models can’t, enabling earlier intervention, better outcomes, and lower costs.

Maven’s model is supported by 40+ peer-reviewed studies, with independent Milliman validation and NCQA accreditation—demonstrating measurable clinical and financial impact.

MYTH #03

"To get real fertility outcomes, I need a standalone fertility vendor."

Reality: Fertility outcomes improve when care, incentives, and downstream maternity risk are managed as one system. That includes a performance-managed clinic network to ensure quality, negotiated rates to lower costs, direct health plan integration for seamless claims billing, and clinical protocols that deliver measurable results.

30% of Fertility members achieve pregnancy without IUI/IVF.

MYTH #04

"Switching family health benefit vendors isn’t worth the pain."

Reality: The cost of staying put is often invisible—until outcomes and claims make it unavoidable. Maven can be implemented in as little as 4 weeks with a seamless transition of care for members in active treatment.

80%+ of our Fertility members are from clients who have transitioned from another fertility benefit vendor due to surprise costs and poor experiences.

MYTH #05

"Global benefits can’t be truly consistent."

Reality: True global parity requires more than availability—it requires local clinical context, compliance, and continuity of care. Maven delivers this across 175+ countries and 35+ languages, including access to local providers, region-specific compliance, and culturally appropriate clinical protocols.

67% of clients with international employees have launched  Maven globally.

What employers see when care is designed differently

The impact shows up in performance, cost savings, and experience.

“We’ve had a much closer look at all our vendor partnerships to make sure they’re truly driving value and cost effectiveness—there’s really been no question that Maven does both.”

“Whether it’s through childbirth, surrogacy, fertility, or adoption, we want to make sure employees have the guidance and support they need when growing their families. Many thanks to Maven Clinic for helping us provide this vital resource.”

“The implementation went smoothly, and our Maven representatives were available, supportive, responsive and proactive at every step. Since launching Maven, I’ve only heard great feedback from employees.”

See how Maven works